Queen of Love and Beauty

Monday, June 29, 2009

WordCamp Notes – The WØRD: Authority – Bringing Credibility To Your Content

DB Ferguson gave a great talk about her experiences about the No. 1 Stephen Colbert fan site. Got an opportunity to talk to her a little while later. Really cool chick!

  • Become an authority
  • Be conscious of your presentation – authoritative tone even if you get your informati0n from a second source
  • blog with a neutral tone
  • appeal to a large audience
  • stay positive
  • credible content – accurate and informative
  • one-stop resource
  • present clean accurate news and bring original content
  • hungarian bridge – translated the website for this and was the only person who did so
  • networking – think outside your niche
  • community – without community you have no readership; core readership – additional source for information
  • exclusive reviews
  • strong, reliable server – can your site stand being dugg, reddited or stumbled?
posted by Amy at 11:25 pm  

Monday, June 29, 2009

WordCamp Notes – Top 10 Extreme Social Media Promotion Hacks

Giovanni Gallucci gave a super cool presentation on search engine optimization. His slides are here.

I didn’t mention it before but sorry if my notes are kinda crazy. This is just how I roll.

  • get noticed – get people to follow you without breaking the rules
  • works with DOD – got someone there “off the napkin” in two weeks
  • bluehat marketing – good guy applies some bad guy techniques in a way that will be accepted
  • don’t go tell everyone about your brand and to come watch you; Geekbreif TV is a good example – they had a plan, they knew what they wanted and stuck to it
  • social media – focus on taking care of people  – you will have more success
  • sponsors – I know what you are doing, here is how I can add to that
  • We don’t “Sell” – We influence
  • your opinion can have influence – ex. review of a camera
  • click thrus – humans
  • keywords & phrases – humans
  • backlinks – search engines
  • anchortext – search engines
  • no-follow tag -test a comment, something that will not get any interest and then search it two days later
  • bruceclay.com – all the seo companies share data
  • 15-30 min a day helping and complementing people – they will be inclined to help you and further your brand; human nature – when you do something they will want to help you.
  • levels of trust = reputation = social capital
  • how much reach do you have? – 2.5 times factor of pass-along
  • line that you cross that makes you a used car salesman
  • seven reason why ms loves opensource
  • advertising – you stop paying, it goes away;editorial content – lives on forever
  • ad – caries no authority; edited content does
  • IJustine – would rank #3 among viewership; 2.5 million views per video
  • Google keyword tool
  • use the terminology your audience is using
  • Facebook – worst return on ad investment
  • Facebook – get new users by buying the cheap ads
  • social bookmarking sites – associate competitor with keywords that they don’t want to be associated with
  • search for email addresses by @domain.com
  • Linkedin – create real account and throwaway account
  • all-in-one seo in WordPress
  • optimize videos – titles, descriptions, etc..
  • Tubetoolbox – youtube application; will not allow you to break the terms of service
  • Flickr – will forbid you from promoting commercial content; use only descriptive text
  • Tweet Adder – will quietly add followers, but then remove them if they don’t follow back; $40
posted by Amy at 11:03 pm  

Sunday, June 28, 2009

WordCamp Notes – Multimedia Publishing, Powered by WordPress

Dave Moyer is only sixteen and already an internet rockstar. When I was sixteen Prodigy was the latest and greatest thing. I was more likely to be tying up the phone line with a modem than I was by actual conversation.

  • XSPF Player
  • Podcasting – PowerPress
  • Simple Video Embedder – powerpress – supports youtube, google, metacafe and other video sites
  • WordTube – youtube access
  • rss feeds – make sure if you use some type of media you also incorporate a feed
  • enclosures – tech term, tags for any media throuhput – tells the podacast where your stuff is; these are built into wordpress
  • feedburner – takes care of what you need to podcast though itunes; powerpress also does this; if you move your blog it is easy to update your links in feedburner
  • wordpressmu – multiuser; this must be part of what I missed yesterday by leaving early.
posted by Amy at 12:54 pm  

Saturday, June 27, 2009

WordCamp Notes – Getting Beyond Google AdSense: How to Make Money With Your Blog

Mark “Rizzn” Hopkins talks about money makin’ methods for blogging.

CPM – content per mille (page views per month) – how much money are you getting per 1000 page views? get paid regradless of traffic

CPA – cost per action – when someone clicks on something and fills out something; affiliate advertisements

if they like the content they may ignore the ads

CPC – cost per click (adsense)

Sponsorship – effective but will have diminishing returns

Donations

engagement factor – metrics and methods; how much audience interacts in a measurable way determines how/when you get paid

move past ad networks and establish a brand

posted by Amy at 3:21 pm  

Saturday, June 27, 2009

WordCamp Notes – Creating Local WordPress Installs

Matthew “Spamboy” McGarity talks about doing local install of WordPress. Not something I will be doing in the near future but still interesting.

  • advantages – creating a test environment; prevent you from taking down your blog unintentionally.
  • requirements – php, mysql, apache
  • tools – xampp, wamp, mamp
  • there are other products to use
  • can be installed on local hard disk or removable media
posted by Amy at 2:20 pm  

Saturday, June 27, 2009

WordCamp Notes – Tags and Categories: Are You Uncategorized?

Lorelle VanFossen talks about Star Trek. Oh… and tags. And categories.

Bad Tags/Categories

  • exaggerated persistence
  • indecision
  • covers many, focus on few
  • babbling rambles
  • un-categorized

Purpose of tags and categories – BE FOUND!

Do’s

  • identifiable message
  • clear message
  • recognizable

Tags

  • tags – index words, links, microdata, if enough posts have the same tage they are a category
  • indexed by Technorati tags
  • indexed by Google and other keywords
  • tags can be any link

Categories

  • Categories = Table of Contents
  • categories should be defined – not too broad; it is about being found (keywords)
  • know the difference between categories and tags
  • 10 posts = category
  • when one category dominates another – subject matter fo yout blog?
posted by Amy at 1:21 pm  

Saturday, June 27, 2009

WordCamp Notes – Attractability, Readability, Irresistibility Online

Liz Strauss smacks John Pozadzides around over his blog design while talking about what goes into good design.

  • readability – white space is your friend. Echoes from those technical writing classes.
  • John P. edits his CSS on the fly… and gets crap for it. Hehehe.
  • adjust the type based on the font
  • different headers should have different font sizes – h1 twice the size of the default font
  • you should care about what your blog looks like and that it doesn’t look like everyone else’s – who else with
  • a canned theme feel like they are being lectured by the pricipal?
  • using archives – using dates vs not using dates and archives
  • related posts – put key words on every post
  • look at the wall and then look back at your blog – where is your eye drawn to?
posted by Amy at 11:34 am  

Saturday, June 27, 2009

WordCamp Notes – Building a Vibrant Community

Cali Lewis relays knowledge from her experiences.

  • know thyself, know thy blog
  • add value – what can you say that will be helpful to those paying attention?
  • the red and black tiger print shirt – I have that. Target. $10
  • tweetdeck – harry potter example (meh); downloaded.
  • make friends, not fans – talk with, not at; friends are more forgiving when you make a mistake.
  • show appreciation
  • google alerts – thick skin required
  • take breaks – yeah, I got this one down.
posted by Amy at 10:15 am  

Saturday, June 27, 2009

WordCamp Notes – Turbocharge Your Career with WordPress

My sparse summation of the “Turbocharge Your Career with WordPress” given by Tony Cecala.

  • communication
  • collaboration – who is doing what? how are things getting done?
  • creativity – video blogging, videopress via wordpress acount
  • facebook – walled garden, data hidden away on fb servers, hidden from google, google’s blindspot, wiredmagazine article – “facebook is a walled garden”
  • facebook – don’t count on it to promote you
  • post your resume online (or on a tshirt)
  • google is your new resume – what shows up there?
  • wordpress – you own your own data; with fb you don’t
  • plugins to improve seo
  • DFWWP – local wordpress group
posted by Amy at 9:50 am  

Saturday, June 27, 2009

wordcamp

Attending WordCamp Dallas this weekend. Currently waiting for things to get going.

posted by Amy at 8:04 am  

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