WordCamp Notes – Top 10 Extreme Social Media Promotion Hacks
Giovanni Gallucci gave a super cool presentation on search engine optimization. His slides are here.
I didn’t mention it before but sorry if my notes are kinda crazy. This is just how I roll.
- get noticed – get people to follow you without breaking the rules
- works with DOD – got someone there “off the napkin” in two weeks
- bluehat marketing – good guy applies some bad guy techniques in a way that will be accepted
- don’t go tell everyone about your brand and to come watch you; Geekbreif TV is a good example – they had a plan, they knew what they wanted and stuck to it
- social media – focus on taking care of people – you will have more success
- sponsors – I know what you are doing, here is how I can add to that
- We don’t “Sell” – We influence
- your opinion can have influence – ex. review of a camera
- click thrus – humans
- keywords & phrases – humans
- backlinks – search engines
- anchortext – search engines
- no-follow tag -test a comment, something that will not get any interest and then search it two days later
- bruceclay.com – all the seo companies share data
- 15-30 min a day helping and complementing people – they will be inclined to help you and further your brand; human nature – when you do something they will want to help you.
- levels of trust = reputation = social capital
- how much reach do you have? – 2.5 times factor of pass-along
- line that you cross that makes you a used car salesman
- seven reason why ms loves opensource
- advertising – you stop paying, it goes away;editorial content – lives on forever
- ad – caries no authority; edited content does
- IJustine – would rank #3 among viewership; 2.5 million views per video
- Google keyword tool
- use the terminology your audience is using
- Facebook – worst return on ad investment
- Facebook – get new users by buying the cheap ads
- social bookmarking sites – associate competitor with keywords that they don’t want to be associated with
- search for email addresses by @domain.com
- Linkedin – create real account and throwaway account
- all-in-one seo in WordPress
- optimize videos – titles, descriptions, etc..
- Tubetoolbox – youtube application; will not allow you to break the terms of service
- Flickr – will forbid you from promoting commercial content; use only descriptive text
- Tweet Adder – will quietly add followers, but then remove them if they don’t follow back; $40
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